Well, here's what Atari thinks is going to save them.
http://www.mcvuk.com/news/29351/Atari-boss-reveals-turnaround-plans
The first is to spend on the Group’s major traditional properties, such as Alone in the Dark, Test Drive, or Dungeons and Dragons. Still, Alone in the Dark will be a major release. But the company’s survival does not hinge on the success of that game, although we do hope it sells millions of copies.”
“The second thing is our intention to increase our investment in games aimed at the mass market made up of consumers who were introduced to gaming on the DS and Wii. And the third thing is to be present on the Internet. An Atari.com portal is soon going to be accessible, offering a series of specially developed games for playing online or downloading. We are going to enter into partnerships with specialized sites in order to expand our global reach. In keeping with the brand’s image and the market’s dynamics, Infogrames’ goal for the next three to five years is to become a well-known publisher of family games, not just a company famous among an elite gamer population.”
