I think what matt is saiding is just that because some mature game with minimum effort do not sell well, publisher do not dare to take up mature game for wii. Publisher are saying that RE4 and RE:UC sell well because of name.
So what he suggest is that nintendo shall create an original mature ip for wii that will prove to publisher that mature game can sell on wii.
The fact that he believe an original mature ip will be able to show publisher that they is a market for mature game in wii prove that he believe good mature game can sell. Futhermore, he is telling nintendo to take up these game.
So basically he is just saying that publisher should be more daring to try new things and the things he talk about are just some example of what publisher seen. Dont know why this topic become a topic on mature game cant sell on wii when it is talking about publisher not daring to take up good mature game for wii.
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