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Nintendo has around 3,000 employees worldwide, and that includes all the sales/marketing/game designers/corporate offices and everything. Sony has around 158,000 employees worldwide. Nintendo is in the game business to make money. So you could say that their entire business health is dependant on whether they sell alot of games or not. Microsoft and Sony don't really NEED to sell games to get money, but they are using their consoles to A) make money off games, B) other corporate interests. In the case of Sony, the corporate interest is pretty obvious, atleast with PS3 and PSP. They use their Blu-ray tech in the PS3 to boost HD-movie sales and they use UMD in their PSP to boost UMD sales. They not only see videogames as a way to make money directly, but also indirectly through Blu-ray licensing fees and trying to make more people use UMD, which would get them extra money. In the case of Microsoft, they are trying to not only make money in your Corporate offices and home PCs, but also in your living room, through the 360. Their hope is to have a Microsoft product anywhere that you are using media, I guess. They lost money on XBOX and they will probably not gain a profit on the 360, but maybe their next machine will pull a profit. That's not to say that Nintendo only makes games, it is just their main focus. There are all sorts of Nintendo licensed clothing, TV shows, movies, etc. They design their products to make a profit right off the bat. They can't necessarily afford to sell their product at a huge loss, because they don't have enough money from any other sectors (they dont have any other sector lol).