Sony And Square Enix Stock Plummets After Dragon Quest X Reveal For Wii And Wii U

[JEMC]

non-gravity said:

JEMC said:

Sony stocks have fallen due to various factors (one of them being the incompetent that rules the IMF saying that Europe will go into recession again), but this news have had an impact(maybe small, maybe bigger than we think) as well because Dragon Quest is a trully monster in Japan.

Just to imagine how big it is, any DQ since DQ III has been launched in nonworking days due to the amount of people that didn't go to work or school when it was launched.

Now add that the last iteration of DQ on a home console was on the PS2, a Sony system and now on a Nintendo system and you can see why some can see this news as very bad news for Sony.

One game that's big in one country that wasn't supposed to release on one sony product of one sony division that could bring Sony maybe 20million of profit if it released but it's wasn't supposed to and will not is a significant factor compared to a weakening economy in Western countries where the whole of Sony sells it's luxury goods for which sales always take bigger hits than the whole economy? 

Yes and no. If you look at it globally , this news is nothing to worry about for the things you said, but in the stock market every news is important, even more so now that there are so many bad news.

That means that if Sony, a company that sells luxury goods in a recession time, and which uses Yens, a currency that has become stronger than before making them lose money, loses one sure shot of money to improve their financial results (even if we already knew about this, the market has waited to see if S-E changed their minds or not), and that income goes to their direct rival, the stock market will sum that to the other news and causes Sony to lose even more.

Mind you, without this news Sony's stocks would have probably fallen 9.5% instead of the 10% that the link in the OP states, it's just that this has made things go a bit worse.