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freebs2 said:

This kind of device would be great, combined with some motion sensing tecnology, it would add lot more immersion.
However, It's not the first device of it's kind. The eyeglasses manifacturer Carl Zeiss has alredy released a similar product.

http://www.zeiss.com/cinemizer

Thats not released. Those are actually coming out an entire month after the Sony unit. I'm also more interested in the Sony unit then these.