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scorptile said:
it keeps growing because of the special "free" games and demo's they run all the time. the latest game to go "free to play" was team fortress 2 which as you can tell got a huge boost in players since they made it free. when CS:GO comes out i figure it will be at the top as well for awhile.

TF2 also got a boostin revenue from going F2P, and aside TF2, there's no other F2P game on Steam that is attracting outsiders.

DOTA 2 will be the game changer.