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First of all, its targeted towards Western gamers and its an American company so it has two things going for it here. 

On top of that, it may have something to do with how integrated XBox Live is.  Most of my friends have XBox Live which really improves gaming experience.  With XBox Live being so popular, it pushes other people in gaming groups to buy a XBox 360, atleast I know this is why many of my friends moved from Playstation to XBox.



America = Best Gaming Console

Europe = Best Game Developers