Hm, how about the Live Arcade and Kinect? How's the role of these in the demographic diversity? We know that Live Arcade is a beast in games sales, most of them aren't shooters, like Castle Crashers, Braid, Limbo, Super Meat Boy, Mr/Ms Splosion Man, The Maw, DR2: Case Zero, The Dishwasher: DS, The Dishwasher: VS, Plants vs Zombies, From Dust, Bastion, etc etc, and there are even the free games, which i think only one is a shooter (Aegis Wings? And that's a euroshmup).
And in the other and, Kinect has been grabbing a lot of the casual market. Which adds even more weight to this debate, since Kinect has now even more users playing games that aren't shooters. One that comes in bundle with the Kinect, others that sell a lot like Dance Central and Kinect Sports (both will receive sequels).
Most of these games don't even meet the point "it has shooting elements". So, i can't see how the PS3 demographic can be more diverse than the Xbox.
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