EA: Why would you even need a new generation? What could a PS4 do?

[JEMC]

Of course we need new consoles. Yes, we have 1080p TV as Gibeau says, but how many games can display graphics at 1080p and 60fps on these consoles? And how many can do that with Anti Aliasing? We need more power to do that but not (much) more development resources.

And then there is the memory, with more of it we could see games with bigger worlds and/or more enemies on-screen.

At the end of every gen, we hear someone claiming that graphics can't be any better or that it will be too expensive and they end being proven wrong.