What exactly is considered to be 'Milking'?

[Rpruett]

rf40928 said:

Id say if you're putting out alot of games and people are buying them you've just got a winner.. The only reason to develop games is to sell alot..  The majority of titles on any given console never sell enough to ever hope to get milked... Most of these titles have a single release and they are dead in the water..

Without using the same words "Milking" Id think the ultimate goal of any developer is to make a game that can "milk" money from someones pocket.. For the reason of being fair:  Any good or great game accomplishes this - just some to more of an extent then others.... If a game can be "milked" I suppose they have a winning formula..

Again, that is what the prevailing thought was with Guitar Hero and many series before it.  People buy games as a result of many factors (Pop culture, marketing, hype, word of mouth, reviews, personal fun experience).  Obviously, they have a winner in the sales department.  Which is exactly why this is making the game a perfect example for milking.   Halo 3 made Microsoft tons of money.    As did ODST, Reach, etc.    

When you begin to sacrifice popularity, success with pushing more releases out the door you are going right into milking country.    No the goal of every developer is not to milk their fans. For many,  It's to put out a high quality title, that is well received, well liked and remains in peoples thoughts, feelings, etc for a long time.   When you milk a title you do the exact opposite and kill those feelings of joy with negativity and criticism, eventually leading the downfall of the title.