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Maybe the exact definition is different, but I consider it milking when too many sequels start appearing on a platforms. For eg call of duty. Sure its popular, but it still comes out every year without many differences. After buying 3 call of duties I see no reason to purchase any-more.
Also map packs, apparel dlc, etc. Unless these are reasonably charged/for free, I absolutely hate these because the former also divides the community further. The latter is really unimportant. People's choice.
But the biggest bs I have heard is the locked content on the disc, now that's milking unmatched.