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I've said it before and I'll say it again: the only reason 360 owners buy so many games is because they are upset with their current library. PS3 owners are satisfied with their current library, that's why they don't buy as many games.

Seriously though, the difference in the consoles demographics comes from their different install base in different regions. The PS3 owners in Americas are the same as X360 owners in Americas. Same for other regions. The difference comes from the fact that the consoles's install base differ in which region they are more powerful.

Americans are more shooter centric than other reasons, so naturally, shooters would sell more on X360. Japan is more JRPG centric than other regions, so naturally, JRPG's will sell more on PS3. Same for EMEAA & racers.

Sony as a company is more diverse with their offerings than MS. That's true, but I don't know if we can use that to conclude that PS3 owners are more diverse than X360 owners. I don't know if we can use games like Heavy Rain to prove that PS3 owners are more diverse, simply because there hasn't been similar games relased on the 360, at least not with similar advertising. Who's to say if Heavy Rain released on X360, with similar advertising, it wouldn't have similar sales?