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Jay520 said:
Most multi-console owners would get the 360 version due to cheaper price & the ability to transfer saves. That leaves the game to be purchased by PS3 owners. And there aren't a lot of those in America, Mass Effect's biggest region.

I'd reckon there are a lot of single console PS3 owners out of the ~20.5 million PS3 owners in America, plus I'm sure there are a lot out there like myself who prefer to game on their PS3 over the 360.  It only sold 0.34 million in the Americas, which is clearly low even for PS3 only owners, especially when a game of such high quality is present.