GameStop Pulled, Discarded Free OnLive Deus Ex: Human Revolution Coupons (Opened the new copy, removed and discarded free content and sold it as new anyways :O)

[Wagram]

TadpoleJackson said:

I don't see the problem. Gamestop would have been screwed either way.
1. They could have not sold the games, but they would have been in trouble with the people that pre-ordered it

Edit: 1.5. They didn't know the cards existed in the first place 

2. They could have started selling passes to a competitors service

either one of these would have been bad. Sure I don't like how they didn't tell anyone, but still. They were caught between a rock and a hard place

Ok even if Gamestop had no prior knowledge of the promotion being within the product they had NO right to open products, take it out, and then reseal them and call them brand new. THAT is a problem. If they had no prior knowledge the correct move would have been either a.) recall the products (which they are doing now because they realize they fucked up) or b.) sell all the copys at a discount because they are now USED.