Gamerace on 17 January 2008
I think a part of the problem is publishers have to advertise differently.
Bioshock sold like crazy with no mainstream advertising (that I'm aware of). However putting ads on game website like IGN will not reach the average Wii owner. They need to find more mainstream marketing venues, and/or more mainstream recgonizable games (Note: Harry Potter and Lego Star Wars sell best on Wii). I saw Ubisoft had ads for My Word Coach in the subway here, based on sales I can't say that helped, and TV ads are hideously expensive so it'll take a while for 3rd party publishers to find the right way to advertise to this market.
