Wal-Mart will only sell Blu-Ray players in store according to CNN.

[DragonLord]

It's way past time for Toshiba to stop this farce and think about the consumers now. Swallow your pride and work on building the best blu-ray player you can. Toshiba builds good electronics, so get in on the blu-ray band wagon.

Consumers need to be able to convert to HD with confidence. Allow them that ability. Nobody wants to throw thousands of dollars into a Betamax or Laserdisc copycat.