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If you can afford it, then you should purchase your meat and dairy from Farmer's Markets or other equivalents. The way animals are mistreated in slaughterhouses is painful to fathom and I really applaud PETA for their pursuits. If it takes launching a porn site to grab people's attentions, then so be it; because the way we're currently treating animals is degrading not only to animals, but to ourselves. I refuse to purchase food from fast food joints mainly because: a) I'm a health freak and b) because I know the meat provided in those joints comes from an animal that was tortured, brutally maimed and exploited of. I could never eat that meat because I feel as though I myself am torturing and exploiting that animal.