I can only stomach so much hypocrisy. Electronic Arts is using a old strategy that has worked before for many other companies. You know companies like Sony, Sega, and Microsoft. They all pulled this exact same gag usually when it was their turn at chasing the front runner. You want to know something else it works like a charm. Chances are you have already bought into this sales pitch before. Electronic Arts is doing something that people like to buy into, and something that works really well.
The same holds true for Activision they are running a gag too. They are playing the innocent victim that is being the target of a unwarranted attack. It is called rallying the troops behind your banner. Which is basically the same as fighting a holding action. I am a firm believer in actions speaking louder then words. When they had that huge sales advantage. They should have pumped up each additional game to stay way out of reach. They didn't so who is the victim here really.
I like what Electronic Arts is doing here. I like it for the simple reason that it causes the parties to go into leapfrog mode. It makes them put greater emphasis on not just improving, but improving enough to stay or get ahead. It always results in greater leaps in design. Not only just in quality, but in total volume. Which is the best part of all. I think I want to reward Electronic Arts for this.
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