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The main reason why Ps3 games sell less than 360 is because of US gamers buy more games than other countries due to relatively higher standard of living combined with population. And the 360 dominates in the USA.
Its got nothing to do with PS3 owners not buying their exclusives. Maybe a little to do with the exclusive variety.

Its one of the reason why 360 can match the PS3 WW in hardware sales even if PS3 outsells it in EMEAA and Japan.