I love to pre order my games. At the moment I have around 20 pre orders for the rest of the year. Because I pre order so many and have a big sales history with the store I get a reduction off 10 € a game. If you have a couple of friends who also want to pre order a game just go with your friends to the store and ask for a reduction if they don't want to offer something threat that you all will pre order somewhere else...so far always got a reduction;..