Rpruett on 16 August 2011
| slowmo said: Why does the number one selling console ww need to cut at such a quiet time of the year? I think they'd have been better waiting until mid to end of September, mind you I still think the cut isn't enough give what MS will cut this year. Not surprised by the amount though, anyone thinking they could drop to $199 was mad imo. |
They could have but it would have meant them barely gaining profits per unit sold. Right now they have caught up enough to the 360 that marketshare is largely irrelevent. It's all about the profit. $250 before the American Madden / Sports / Holiday / Etc season is a smart move and puts it certainly within reach of most homes. It also allows them to maneuver down to $150 possibly by Christmas 2012.
