Sony price cuts - PS3 $249, PSP €99 (Europe)

[BenVTrigger]

snakenobi said:

BenVTrigger said:
Gotta say I'm surprised. I really thought they would cut early next year so they could try to recoup their massive debt from the PS3's first couple years and R&D costs. They must have really brought down how much it costs to make the console.

Well that means a X360 cut is imminent now. There goes that prediction i had

look at the bigger pciture

 

sony could do what you said but it would lose ground in the long term

 

SONY has to keep the brand relevant otherwise even if they recoup the massive debt,after a while the company will lose as other brands will grow

I did look at the bigger picture Sony globally has been in the lead all year so I simply thought they would ride out the rest of the year trying to maximize profits then cut early next year.  For shareholders profits are much more important than market share.

I don't think its a mistake that they are cutting price just unexpected for me.