Square Enix To Drop "Enix" From Their Name, In A Re-branding Effort?

[Cross-X]

Xxain said:
I dont get it? When Square and Enix merged.. most of the Square heads took over, and they have been the shots since. So how would removing Enix help there image??

Well this is Square Enix we're talking about...

Tell me things that have made sense for SE this gen... lol