Immortal on 07 August 2011
I assume you'll be considering revenue, too, so something like Angry Birds doesn't qualify.
As far as video gaming goes, I'm quite sure that the answer is no. Mario became so iconic because he's often connected to what people consider the proper start of modern gaming. No matter what any future IP does, that cannot be matched.
“These are my principles; if you don’t like them, I have others.” – Groucho Marx
