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The Wii in particular is suffering from large amounts of shovelware. The box art and titles are designed to appeal to casual gamers. I was worried that new gamers would play these games and be put off gaming but something completely different appears to be happening - they're actually enjoying them!

Take these Amazon user reviews which appear to be written by casual gamers:

Monster 4X4 World Circuit. Metacritic average 51.

WoW its amazin, 2 May 2007
Fun:
Well i bought this game for my husband, and as soon as it came with the free stering wheel we were playing it, i had just the controler and at first found it a little difficult to control it but soon got the hang and was thrashing my husband who was not best pleased we swopped controllers so i has the stering wheel and oh yes i thrashed him again, you can pimp your ride and choose tracks everything you want in a game. im back on here because ive just ordered it for my friends birthday too. HIGHLY RECOMENDED....

The Golden Compass. Metacritic average 39.

Not as bad as People say it is!, 25 Dec 2007
Fun:
I got this game free with my Wii and a few people said it was a rubbish game. Well I've been playing it non stop for a couple of days and its fun! It doesn't take itself too seriously and follows the films plot carefully. It uses the Wii's controllers well and is addictive!!!! I would say to people buy it and give it a chance!

Chicken Shoot. Metacritic average 27.

Does what it says on the tin!, 11 Jan 2008
By Ms. Amy Groom (York UK) - See all my reviews
  
Fun:

This game is good fun. I bought it for my kids who are 3 and 7. They think it's great! Obviously not for anyone who wants a game with tactics or skill involved but good for a laugh.

Anubis 2. Metacritic average 19. 

Anubis II (Wii), 15 Jan 2008
Fun:

I had loads of fun with game a bit trick to control at first but when i got going i thoroughly enjoyed it.

 

 

There are two possibilities here:

1) The hardcore gamers who review these games don't know how to review them. They don't understand what casual gamers are after and give them poor scores based on their own desires from games, completely forgetting what the target audience - casual gamers - want. 

2) Casual gamers don't have a clue. They don't know their own minds and only *think* they're enjoying these games. They need a hardcore gamer to show them the error of their ways and make them play real games like Zelda, Final Fantasy and Fire Emblem.

 

Personally I think it's a bit of both. If someone is new to games they may find something fun that a hardcore gamer wouldn't. The hardcore player has already played a better similar game while the new player finds it exciting and original.