Sony plans to overhaul lossmaking TV division

[Kasz216]

NJ5 said:

kowenicki said:
The common thread here from some seems to be that people arent buying the better Sony TV but are instead buying a cheaper and inferior alternative...

Thats simply not the case... cheaper? yes.. inferior? not a bit of it. The new Samsungs for instance are cheaper and better by than the Sony equivalent.

Yes... It's not 20th century anymore, I can hardly name any consumer-grade electronics where Sony is at the top...

Yeah but, that's the power of brand name.

The average person thinks Sony is still top of the line... when they haven't been... for a long time.  Heck, even some people who fancy themselves amaetuer experts think so.  It's why you'll see some people who own nothing but Sony products. (and paradoxily claim it's because they know they're the best.)

It's exactly why they've lost money for 8 years... to try and hold on to that brand name and prevent the secret from getting out.