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S____M____C____C on 02 August 2011
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mchaza said:
What SONY need to do is completely change there direction.

First thing SONY needs to do is to build a world class top notch Digital Distribution Network for its own and other media, like itunes. Have it the DD platform for movies, music and games as well as apps for a variety of products ranging from computers to TVs to gaming consoles. Partnering with Google to create a super android platfrom to connect with the millions of smart phones is a good idea.

Then completely reverse it trend and become the Budget Electronics company when it comes to products like TV's. Try and make the cheapest LCD/LED TV's and 3DTV's for the masses and if it can reach prices around what those generic brands like soniq etc then they can use there brand power to capitalize and dominate that sector then aiming for the high market currently dominated by Samsung. If you want a new tv on a budget and you go into the store and look at the TV's that are cheap, and you see rip off brands you never heard off then you see SONY with there equally priced TV, you would buy the SONY one over the other brands any day.

With there computer business, they need to make make computers that is a Hybrid between a Macbook Air and a Ipad, so basically a mac book Air with the screen able to flip around to work as a tablet, asus have done something like this but if SONY can bring that out before apple and combine with the above DD service then they could gain big market share of the tablet/laptop industry.

And then you have gaming, best thing to do is to remain disk base, go more powerful then the Wii U and focus entirely on delivering the best online and DD platform around but at a cheap price to that of the PS3 launch.

But basically stop going for the high end, use brand to conquer the budget end and build a awesome digital distribution platform people would want over itunes, maybe with the help of google.

That's business suicide.

You don't spend years creating a top end and respected brand, just to dump it and go budget when the times get tough.

The name SONY still sells. Those four letters are worth a lot.