FishyJoe on 16 January 2008
I think multiple SKUs could be one of the big mistakes of this generation besides over pricing. Like others have said it's confusing. Also, it makes people wonder if another newer/better/cheaper model is around the corner. Combine that with constant price cutting and you condition consumers to wait instead of just buying right now.
If a consumer knows there will only be one model through the forseeable future and no price cuts, there is no reason to wait.
