Why do xbox exclusives sell more than ps3 exclusives ?

[BenVTrigger]

I've noticed a couple problems with things people are posting in here such as how Sony releases a lot of exclusives that only sell mid tier numbers and trying to act like that's a good strategy. Actually its farthest from the truth in terms of business strategy.

Its something I've been noticeing for a while now from the gaming community, even from the press. People are acting like Sony is so ahead in terms of excluive content and such and like how MS is making a poor choices with their 1st party. In all actuallity MS 1st party strategy is FAR superior than Sony's.

MS chooses to focus on games they know will sell. Currently Halo, Gears, Forza, Fable, and Kinect titles. All those will do a minimum of 3 million with Halo and Gears hitting closer to 10 million. Their revenue and profit margins are going to be MUCH higher due to publishing and developing a slimmer offering of guarnateed sales. Per game the profit margin is higher due to far less developing costs than Sony. Sony really only has one "Big" exclusive and that is GT. Uncharted is flirting with it but until it can post numbers well over 5 million it can't be considered a top tier in terms of sales, its still at mid tier.

Basically MS makes more money by pushing a few key franchises and minimizing the amount they spend in house in comparison with Sony who will push out Socom, Twisted Metal, Uncharted, Infamous, Killzone 3, LittleBigPlanet, etc which will also see low to mid tier sales. Ever game Sony developes has a cost and these games are only seeing modest profits while MS has far lower developing costs and far higher profit margins.

MS realizes the 3rd parties and multiplats will fill in the rest of the lineup since multi-plats drive over 90% of the revenue for both 360 and PS3.

But back OT it mostly has to due with MS dominating North America which buys more games per capita than Europe, advertising, quality, and brand recognition.