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From: Yahoo!

The true sufferers of premenstrual syndrome? Men, if an ad campaign from the California Milk Processor Board is to be believed.

But help is on the way: The dairy group has a new marketing strategy that slyly suggests men should buy women milk to alleviate monthly symptoms in the women they love. The campaign includesbillboards, a website, and radio ads that advise men on how to deal with their hormonally challenged, blame-casting wives and girlfriends. One ad shows a man holding a gallon of milk with the headline: "We can both blame myself."

The spoof website, EverythingIDoIsWrong.org, includes a color-coded "current global PMS level," a "puppy dog-eye-zer" that supposedly gives a guy's face a look that's hard to stay mad at, and a "video apology enhancer." The site also provides an "emergency milk locater," natch.

 

Here's the official website.

 

Thoughts?