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Xxain said:
where did you read that El Shaddia took 75 mill to make? thats fuckin retarded thats like FFXlll levels.

Someone apparently mistranslated an article:

http://gamrconnect.vgchartz.com/thread.php?id=131192

But still, say that $20-$50 million ends up being the costs for an AAA title, and if you have EA saying they will spend $100 million to market Battlefield 3 alone, that is nuts.  Will go $20-$50 million (or even higher):

http://gamedev.stackexchange.com/questions/4518/how-much-does-it-cost-to-produce-a-major-video-game

 

They would have to sell millions and millions of copies to be able to break even.