richardhutnik on 30 June 2011
| HappySqurriel said: Over a decade ago I was arguing that this was a revolution that was just around the corner, and today I would say that it is still 5 to 10 years away ... There is a lot of potential for marketing in videogames (especially online multiplayer games) that could produce revenue similar to what is seen from television but it will take time to develop the market to a level to support that. Essentially, there is a lot of loading and waiting in many/most multiplayer games as you give people time to join between matches and to play a 15 or 30 second ad in that time would not be that obtrusive; if you can generate $0.01 per ad, have 1,000,000 matches per day, and keep people playing 100 days you have $1 Million in revenue. While that doesn't seem like a lot of money, I think those are low estimates on what is possible; and it is likely that a company might be able to get closer to $0.05 to $0.10 per ad, a good game could probably get 10,000,000 matches per day, and this could be maintained for years on end; all resulting in hundreds of millions of dollars of potential revenue. |
It will be interesting to see the economic impact of having the dominant growth area be where people don't pay to use goods and services, and suppliers of goods and services have to come up with alternate ways to stay in business.
