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yeap and that concept will keep growing.... now I can see a day where it is the same for console.... imagine a console completely cloud based.... you don't pay for any games any more.... you pay for the console and for the different level of live.... then you have access to the entire library.... but the catch is here you can play only a couple hours or couple levels..... or the first couple stages etc.... then you pay by microtransaction for extra DLC content.... but never the full game (unless you want to)

that could change the market completely.... devs wouldn't have to spend millions durring 2 or 3 years for a game and risk serious losse if the game is not AAA.... they can work on different project and extend there calendar with different DLC release date... correct stuff through customer feedback... do bundles.... have a better and bigger margin of error.... (you just realocate resources more easily among your project, focussing on what needs focus, and cutting short what doesn't work before spending XXX millions much like TV shows now a day)

customer pay for what they actually use... I can play 30 hours of fallout stop it for 2 years... play other game for a couple hours... pick up new ones... and when I'm in need of some fallout I just have to pay again... but at least I didn't sunk 60 bucks in a game I won't finish right away.... or if I get borred of a game I won't have payed full price for half the completion....
that approach if handeled right would be the best for both party consumers and devs....