That article also included Sony Ericsson. I think they would dump Sony Ericsson sooner than their Pictures. I am surprised you didn't even mention that in the op. They have 2 brands in that article. "Sony Ericsson’s unit sales dropped from 97 million in 2008 to 43 million last year." -Seems like they are doing pretty piss poor in the phone department.
"Sony Ericsson management expects several more quarters of falling sales and the company has laid off thousands of people. There have been rumors, backed by logic, that Sony will take over the operation, rebrand the handsets with its name, and market them in tandem with its PS3 consoles and VAIO PCs." - I don't even think rebranding the handsets with its name and marketing them in tandem with PS consoles/ Vaio PCs will even do much. I expect this brand to slowly fade away into oblivion. Probably best thing for them to do is just sell it off. Who knows maybe they can make a comeback but if they can't even outsell HTC then good luck.
