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So...what will Sony do if they miss their fiscal sales for this term? I know bad publicity and their shareholders won't be happy, but what else would happen? Would developers also look down on them for developing for their system?

It's been bothering me for some time. I mean, I really don't want to see them down (I'm not a Sony fanboy; I'm strictly for Nintendo because I enjoy their products) because there will be no competition left for Microsoft and Nintendo. But what 'bad' could happen to Sony if they miss their fiscal forecast of 14.75 million shipped WW to retailers?