They announced this at E3 right after the UC3 live demo at Sonys conferance. Its a promo they are running with Subway that allows you to download the whole multiplayer game 1 month before the game releases. I assume it expires when the full game hits shops and everyone who played within that month will have there stats reset for when full game hits retail because if it doesn't then there will be a lot of complaining done. If you ask me this is going to hurt UC3 game sales.
I think its a stupid Idea and Sony needs to stop these open betas because I know loads of people who played the betas to death and had no more interest in the game when it released.







