How do you pronounce "Vita"?

[d21lewis]

"The V".

It's weird how all of the consoles have the "E' sound these days. No Gamecube or Jaguar. It's all 360, Wii, PS3, PSP, PSV, 3D-(that's two "rhymes with E", by the way)-S. I there a study that shows that if your system has the long E sound, it will sell better?