Sony to Sell PlayStation Vita at a Loss, Profit Expected in Three Years

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Acevil said:

ShadowSoldier said:
I wonder how big the loss is? Couldn't be that much though

Well if the statement says three years, it is a pretty big at first. 

The three year figure probably also takes into account any planned price cuts.  They may be expecting to sell each device for a profit at $199 or lower at that time.