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As opposed to what; Wii Too/Wii 2, Wii You/Wii U?

Seeing as how Nintendo has never named any of their consoles by numerical sequence NES, SNES, N64, GC, Wii, it's no surprise they didn't go with Wii 2.

Keeping the Wii brand name just makes sense on the basis of brand recognition of an immensely popular device to general consumers (like NES to SNES).

And yes, the name is still pretty awful, but mostly because it's still called the "Wii" which despite being accepted due to its sheer popularity, still goes down in my book as the most retarded name ever conceived for a gaming platform.