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I posted a story on this a few days ago, and mark my words I will never buy a brand new Blu-ray player because thats just shady business. Interestingly Toshiba just released the latest MSRP of 149 on their A3 player, meaning you may very well start seeing this player mass marketed at $99 at the big stores like Wal-mart and Best Buy. There still selling well despite the Warner announcement. I wouldn't be surprised if by the middle of the year or so you might see some of them Blu exclusive studios take note to how many players are selling at that low price. I wouldn't be one bit surprised if this format war is far from over.

http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/01-14-2008/0004735440&EDATE=#