According to this post on VGChartz (http://gamrconnect.vgchartz.com/thread.php?id=129415&page=1&str=1922768464#16) IGN is gearing up to reveal a new product for the Xbox 360.
That along with this post tells me that when people think about what Microsoft should do to label/rebrand themselves as multimedia device (keyword: media), their inital thoughts include adding a Blu-Ray player. That could be a telling sign, but then again...maybe it's just a Kinect addon. We'll find out tomorrow.
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