I don't get this whole rebranding thing. I mean we have only a year or so til MS announces the next Xbox, so why waste the time, effort, and money to promote your system as a multimedia device? Most people already know that the consoles have more features than just playing games, so I just don't see the point.
As for the Blu-ray, no chance at all. To do it, MS would have to release a Blu-ray player add-on similar to their HD-DVD add-on. It would probably cost at least $150-$200, and barely anyone would buy it. Next gen, though, MS will have little choice but to go wtih Blu-ray, especially if they want to continue to look like THE multimedia device to buy.







