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mred said: "BINGO! And only the most diehard Sony fanboys could even conceive of this happening. At best Sony will catch up in late 2009, but by then there's a good chance people will be talking about the XBox 720 launch in 2010."

This proves every PS3 fans point. The 360 will see a replacement long before the PS3. I would say 2010 at the latest. Based on the PS3 hardware, I would say the PS3 will outlast the 360 by at least 3-4 years. Even if we see a new PS in 2012, the PS3 will still be selling another 4-5 years later. I highly doubt M$ will be selling the 360 after they kill it. So again, Sony will make more money on the PS3 and sell far more units over its lifespan.