| mrstickball said: For Android, its much greater than revenues. Angry Birds alone has likely made as much money in ad revenue in 6-7 months as the rest of the market has since its inception. iOS market is much healthier for purchases, so I'd imagine its a bit smaller. If I was to valuate the Android app market, your probably looking at about $100 million USD or so from potential ad revenues per download. The main issue would be if such revenues have been realized or not (as it'd assume about a $0.25 lifetime value per free title download). I've talked to a few developers that use ad-based monetization for their Android applications. It works well, but it seems that you really have to optimize for it to work properly. I doubt most developers do it right, and are losing out on a ton of cash, as AdMob is huge. |
When you say "optimize," do you mean designing the app with ads in mind so that they appear regularly, but not in such a way that the user finds them too obtrusive?
$0.25 per download would be very good revenue. I think the average iOS download earns ~$0.30 in purchase revenue.
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