| mrstickball said:
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For starters, just how much revenue is the in-app mobile ad market worth annually? And how does it compare to revenue from direct purchases?
Actually, I might have answered my own question while digging up old stories for this post. Carefully re-reading Gartner's estimate of 2010's mobile app revenues (they say $5.2 billion) reveals that they're including both purchase and ad revenues. A report from IHS tallies up the top four app stores and estimates $2.2 billion in sales.
So factor in all the smaller fish (GetJar, Cydia, newcomers like Windows Phone and Amazon's Appstore), and we can see that mobile ad revenues might be roughly equal to purchase revenues.
I'm sure the margins of error wrap around the block, but its a better impression than I had this morning.
Apologies to Euphoria for all the moneytalk.
"The worst part about these reviews is they are [subjective]--and their scores often depend on how drunk you got the media at a Street Fighter event." — Mona Hamilton, Capcom Senior VP of Marketing
*Image indefinitely borrowed from BrainBoxLtd without his consent.
