Official Thread for Smartphone Gaming Believers!

[mrstickball]

Euphoria14 said:

mrstickball said:

famousringo said:

I want all those threads in the mobile section, not the cluttered up gaming section. Simple as that. Then the few who care about mobile games can easily find them, and all the people who want to pretend mobile gaming is irrelevant can keep ignoring them.

And I know you're being facetious with your sales comment, but the truth is that there is very little data to be had on software unit sales anyway. But there's plenty of data on hardware sales, platform sales, and app store revenue! I just wish somebody out there would publish data on how much mobile advertising is worth...

What do you want to know about mobile advertising, exactly?

Probably wants and idea of how much money is being made on advertising within games, since it tends to be the reason why so many titles on Android are either FREE or just $0.99.

Estimating that is a difficult proposition. You can't simply multiply the number of downloads by a number, because it would be the wrong metric.

To figure out ad revenue, one would need to know what the install rate is for a given game, and what retention is (e.g. how many people that installed still play it). Once that was done, you could make an educated guess on CPM, and arrive at a good answer.

Unfortunately, there's no way to track install rate as far as I know.