Alby_da_Wolf on 30 May 2011
I'm Italian and I can confirm that also in Italian it doesn't sound very good. BTW in Italy [Brand Name] plus "Vita" are typical names for life insurances.
But you never know, people gets used to far worse names, if the product is good. OTOH good names can sell even crappy products, sometimes better than good ones, after almost 40 years there are still people that believe "Mulino Bianco" ("White Watermill") bakery products, with their ads set in an ancient watermill depicted also in the brand logo, are quality and natural, almost handmade, instead of mass-produced...
