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For once I agree with Pachter! 

It doesn't really change my opinion of him but it's nice I agree with him.  There are silly names like iPod, Wii, and Kinect that roll off the tongue and/or just makes sense.

iPod -- completely made up word but it uses apple i branding (even though it wasn't that large yet) and it sounded good.

Wii -- Another made up word and it sounds a bit vulgar but it is memorable and it rolls of the tongue well.  There's also that whole Wii would like to play thing.

Kinect -- Oh I see it's all about movement and that connection being the controller, it makes perfect sense.

Vita -- Vita, vita, vita.  It really doesn't sound very good, it doesn't roll off the tongue at all, and it really doesn't have any connection to anything.