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I think, barring any major shift by MS (huge price drops and major marketing moves), that the X360 will come in third.  IMO, their major problem was that RROD was just too much bad publicity for them, and killed them in Europe.  Japan, I don't believe they had any chance.

So, before any price drops, convincing potential customers that the RROD is gone should be priority #1.  If they really believe that the newer boxes are RROD-proof, allow for a trade-in at a minimal charge, throw in a game as well.  Of course, it might be too late in the generation for that drastic of measure.  (Now that seems strange to say, but ...)

 http://vgchartz.com/hwlaunch.php?cons1=Wii&reg1=All&cons2=XB&reg2=All&cons3=X360&reg3=All&weeks=260

 shows X360 vs XBox.  In their second year of sales, X360 did better than XBox, so I wouldn't be suprised to see that trend continue in X360 third year.  Considering how badly Xbox did in its fourth and especially the fifth year, MS has to be concerned of the X360 doing the same.  MS has to be thinking about a new box at the end of 2010.  

 

"Yea, I think it'll end in third. Sony have done one thing right this generation, and that is treating Europe as an important marked. Neither MS or Nintendo does that, and it's allowing Sony to get a foothold in Europe. Stupid....just stupid. "

True.  Which is rather sad, considering that Sony was last to that market this generation.  But with the sales numbers that Europe and Other are putting up, I think it will get more attention as time goes by.

 "Back to my point

Ultimately, if the plan is well laid out and converged properly, then adoptance in Japan and Europe is just a matter of time as multiple systems will be levered off one another, when you buy an xbox you are buying more than just a gaming machine, you are buying a machine that will do alot more:

  • Search
  • Gaming
  • Media distrubition (shoping, renting, iptv)
  • Music
  • Video
  • home automation.
  • Video calling etc."

I thought the box that did that was called a PC?

 

 



Torturing the numbers.  Hear them scream.