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I'm kind of mixed on this.  The style is just plain bland and boring.  Sure, the island is pretty but nothing at all really makes the game stand out.  I think the best way to describe this is to look at Boderlands.

If anyone remembers Borderlands before they had their current art style, everything about that game just screamed bland and there was really no way to differentiate that game from other similar games.  If they had released with that art style it wouldn't have been half the success it is today and it would have been quickly forgotten.  Since they did give it an interesting art style people actually paid attention to it.

Dead Island is Borderlands pre-style change. 

As for the gameplay, there are some parts that look interesting but I don't really want another HUB based zombie quest game.  I'm sure it will play better than Dead Rising but, to me, zombie games and movies are about survival and concentrating on quests really takes away from it.  Wouldn't it be so much cooler if it were just an open world and I got to explore the island finding these survivors or interesting areas?  Slowing unraveling the mystery?  Or even just trying to escape?  Instead, we're tied to various hubs accepting silly quests.

I'm still paying attention to the game but that preview didn't do anytthing to sell me on it.  If anything it made me a little more unsure.